Tag Archives: testimonial video production

The Best Types of Marketing Videos to Boost Your Sales and Convert Viewers into Buyers

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In today’s competitive business environment, compelling video content is no longer optional—it’s essential. Businesses that utilize high-quality, purpose-driven videos enjoy stronger engagement, higher conversion rates, and better brand retention. As decision makers overseeing your company’s marketing strategy, understanding what types of videos drive results can help you maximize ROI and grow your customer base.

Here’s a strategic breakdown of the most effective video types designed to boost sales:

1. Product Demo Videos

Purpose: Show how your product works in action
Why it Works: 90% of users say that product videos help them make buying decisions. A professionally shot demonstration video builds trust, explains product features clearly, and reduces hesitation in the buyer’s journey.
Best Use: Website product pages, Amazon listings, sales presentations, or onboarding support.

2. Customer Testimonial Videos

Purpose: Build credibility through authentic customer voices
Why it Works: Social proof is one of the most powerful marketing tools. Video testimonials provide emotional resonance and real-world proof that your service delivers results.
Best Use: Landing pages, social media ads, proposal decks, and follow-up emails to prospects.

3. Explainer Videos

Purpose: Simplify complex ideas or processes
Why it Works: Explainer videos use clear visuals, narration, and motion graphics to distill complicated services or technologies. These are particularly effective for software, consulting, and B2B companies.
Best Use: Homepages, tradeshow screens, and YouTube channels.

4. Branded Storytelling Videos

Purpose: Connect emotionally and build brand loyalty
Why it Works: People remember stories, not stats. A narrative-driven brand video that showcases your mission, values, or history helps customers form a long-term emotional bond with your company.
Best Use: “About Us” sections, investor presentations, recruitment tools, and social media.

5. Behind-the-Scenes or Company Culture Videos

Purpose: Humanize your brand
Why it Works: Audiences crave authenticity. These videos showcase your team, your work environment, or how your services are delivered. It builds rapport and sets your business apart from faceless competitors.
Best Use: LinkedIn, recruiting platforms, and corporate presentations.

6. Short-Form Social Media Videos

Purpose: Engage fast-scrolling audiences on mobile
Why it Works: Platforms like Instagram Reels, YouTube Shorts, and TikTok reward bite-sized, engaging video content. These videos are ideal for promotions, tips, or teaser campaigns that lead back to longer content or sales funnels.
Best Use: Brand awareness, influencer marketing, and seasonal promotions.

7. Event Recap or Highlight Videos

Purpose: Extend the impact of your events
Why it Works: Conferences, product launches, and trade shows cost time and money—video helps you get ongoing value from those investments. Highlight reels and recaps can be reused in future marketing materials or shared with those who missed the event.
Best Use: Email campaigns, blogs, and annual reports.

Why Quality Matters: Production Value = Perception Value

A professionally produced video reflects directly on the quality of your business. Poor lighting, shaky footage, bad audio, or inconsistent messaging can harm your brand more than help it. Working with a full-service production company ensures that your video tells the right story in the right way, with cinematic polish and strategic intent.

Why Partner with St Louis Video

At St Louis Video, we bring over four decades of expertise to every production. As a full-service professional commercial photography and video production company, we offer:

  • Studio and location video and photography
  • Expert editing, post-production, and licensed drone pilots
  • Full customization for your brand’s unique media needs
  • Advanced use of Artificial Intelligence to streamline and enhance production workflows
  • Repurposing of your video and photo content to get more traction across platforms
  • Studio setups ideal for small-scale productions and interview scenes
  • Indoor drone video capability, perfect for controlled or creative environments
  • An experienced creative crew that delivers perfect image acquisition, every time

Since 1982, we’ve helped businesses, marketing firms, and agencies across the St. Louis area boost their brand visibility, communicate more clearly, and increase sales through impactful video.

If you’re ready to create strategic video content that moves the needle, contact St Louis Video today. Let’s turn your story into your strongest sales tool.

314-913-5626
stlouisvideos@gmail.com

Keep It Real: When Location Interviews Win Over Studios

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In today’s media-saturated landscape, authenticity is the new currency. Consumers are more skeptical than ever of overly produced content that feels disconnected from real experiences. For businesses and organizations looking to connect meaningfully with their audience, location-based interviews have emerged as a powerful tool to convey honesty, culture, and credibility—sometimes even outperforming traditional studio setups.

The Power of Authentic Environments

While studio interviews offer a controlled setting with optimal lighting and acoustics, they can sometimes come across as overly polished or generic. A location interview—conducted in an office, facility, job site, or other real-world setting—immediately lends context and believability to the story. Audiences get a glimpse into the working environment, which helps establish trust and reinforce brand identity. Whether it’s an architect discussing a design at a construction site or a healthcare provider sharing a patient story in a clinic, the environment becomes a character in the narrative.

Capturing Candidness and Comfort

Many subjects feel more relaxed and natural in familiar surroundings. Studio lighting, large cameras, and boom mics can intimidate non-actors. But when someone is interviewed in their own space—be it a conference room, lab, or shop floor—they’re more likely to speak comfortably and confidently. That realness translates directly on camera, creating testimonials and interviews that feel human, heartfelt, and trustworthy.

Flexibility and Visual Impact

Location interviews also provide a dynamic range of visuals. B-roll opportunities abound, offering engaging cutaway shots that help illustrate the message and maintain audience interest. Instead of adding artificial props or fabricated backdrops, your brand’s real story is framed by its own environment. It’s not just what’s said that matters—it’s what’s seen.

When Location Isn’t Ideal

Of course, there are moments when studios win: controlled sound, professional lighting, custom backdrops, and privacy. Studio setups are often the best option for scripted videos, training content, or interviews that require numerous takes. However, for marketing-driven interviews, customer testimonials, or employee stories—especially when relatability is key—a location shoot often delivers more impact.

Hybrid Approaches: The Best of Both Worlds

At St Louis Video, we often recommend a hybrid strategy—interview on location, then bring select elements into the studio for follow-up visuals, voiceovers, or explainer segments. This ensures continuity in quality while maximizing the authenticity of the message.

Why Choose St Louis Video for Your Interview Production?

At St Louis Video, we understand the nuance of choosing the right setting for every interview. As a full-service professional commercial photography and video production company, we offer the equipment, experience, and creative insight necessary for high-impact interviews—whether on-site, in-studio, or both.

We provide:

  • Full-service studio and location video and photography
  • Expert editing and post-production
  • Licensed drone pilots for aerial context and dynamic visuals
  • Custom-built interview setups with lighting, sound, and camera operators
  • Private studio lighting designed for intimate sit-downs
  • A studio large enough to accommodate props and set pieces
  • AI-enhanced media services for maximum efficiency and adaptability
  • Expertise in repurposing your photography and video branding to reach broader audiences
  • In-depth knowledge of all media file types and styles

And yes—we can fly drones indoors.

Since 1982, St Louis Video has collaborated with countless businesses, marketing firms, and creative agencies throughout the St. Louis area. From testimonial interviews to brand stories, we bring your message to life—authentically and effectively.

Let’s keep it real. Let’s make your next video production resonate.

Want help deciding between a studio or location shoot for your next interview?
Contact St Louis Video today—we’ll help you find the perfect fit.

314-913-5626
stlouisvideos@gmail.com

Should You Script Testimonials? What Experts Say

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In the world of corporate video production, testimonial videos have become a cornerstone of marketing strategy. A well-crafted testimonial can build trust, enhance credibility, and provide social proof to potential customers. However, a common question arises in the production process: Should testimonial videos be scripted?

Spontaneous responses often contain genuine emotion that resonates more strongly with viewers than a carefully crafted script.

The Argument for Scripting Testimonials

Some professionals argue that scripting testimonial videos ensures a polished and coherent message. Here are a few benefits of scripting:

  1. Consistency in Messaging – A script ensures that key selling points and brand messaging are clearly communicated. This prevents testimonials from veering off-topic or becoming too long-winded.
  2. Professionalism – A structured script can make a video appear more polished and well-produced, giving the impression of a high-quality production that aligns with a company’s brand standards.
  3. Legal and Compliance Requirements – In industries that require careful wording due to legal considerations, a script can help avoid liability issues and ensure accuracy.
  4. Time Efficiency – Testimonial recordings can be streamlined when participants know exactly what to say, reducing production time and post-production editing.

The Argument Against Scripting Testimonials

On the other hand, many video production experts advocate for an unscripted, natural approach. Here’s why:

  1. Authenticity – Customers and clients value authenticity. When testimonials feel overly scripted, they may come across as rehearsed and insincere, diminishing their impact.
  2. Emotional Connection – Spontaneous responses often contain genuine emotion that resonates more strongly with viewers than a carefully crafted script.
  3. Engagement and Relatability – Viewers are more likely to trust and connect with a person who speaks naturally and in their own words rather than reading off a script.
  4. Improvisation Leads to Unique Insights – An unscripted testimonial allows clients to express their experiences in a personal and memorable way that might not be captured in a rigid script.

The Best of Both Worlds: A Guided Approach

Rather than choosing between fully scripted or entirely spontaneous testimonials, the most effective approach is often a hybrid method:

  1. Provide Talking Points – Instead of a verbatim script, offer key points that guide the testimonial in the right direction while allowing natural expression.
  2. Pre-Interview Discussions – Before filming, discuss the main message with the participant so they feel prepared but not overly rehearsed.
  3. Multiple Takes – Allow multiple takes to capture the best version of the testimonial while keeping the delivery natural and engaging.
  4. Skilled Editing – In post-production, skilled editors can refine the footage to highlight the most compelling moments while maintaining authenticity.

How St Louis Video Can Help You Capture the Perfect Testimonial

At St Louis Video, we specialize in crafting compelling testimonial videos that align with your brand’s marketing goals. As a full-service professional commercial photography and video production company, we have the right equipment and creative expertise to ensure successful image acquisition.

Our services include:

  • Full-service studio and location video and photography – Whether in our fully equipped studio or at a client’s location, we provide high-quality production environments.
  • Editing and post-production – We fine-tune testimonials to enhance their authenticity while ensuring a professional final product.
  • Licensed drone pilots – We can incorporate aerial shots for dynamic testimonials.
  • Customizable productions – We tailor each project to fit diverse media requirements, repurposing photography and video branding for maximum traction.
  • Private studio lighting and set design – Our setup is perfect for small productions, allowing for well-lit, professional testimonial recordings.
  • Specialized drone operation, including indoor flights – We can create unique and engaging shots that elevate testimonial videos.

Since 1982, St Louis Video has worked with businesses, marketing firms, and creative agencies in the St. Louis area to produce high-quality marketing photography and video. Whether you prefer a scripted approach, an organic testimonial, or a mix of both, our experienced team will ensure your testimonial videos effectively engage and convert your audience.

Contact us today to bring your vision to life with professional testimonial video production.

314-913-5626
stlouisvideos@gmail.com

How to Edit B-Roll for a Smooth Interview Flow

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Incorporating B-roll into interview footage is an essential skill for creating engaging and visually dynamic video content. When executed properly, B-roll enhances storytelling, maintains audience interest, and provides seamless transitions between key points in an interview. However, poorly edited B-roll can feel disjointed, distracting, or even reduce the impact of the message. Here’s a strategic approach to editing B-roll for a smooth interview flow.

Don’t overshadow the interview with excessive B-roll—let the words remain the focus.

1. Understand the Narrative

Before you begin editing, identify the key takeaways from the interview. Understanding the main message will help you choose B-roll that reinforces the story rather than just filling space. Ask yourself:

  • What is the core message of the interview?
  • Are there visual elements that complement the subject’s statements?
  • How can B-roll enhance the emotional impact of the interview?

2. Match B-Roll to Dialogue

For a seamless transition, your B-roll should directly relate to the spoken content. If an interviewee discusses a product, a process, or an event, your B-roll should visually represent that. Select footage that naturally connects to the speaker’s words, ensuring relevance and coherence.

For example:

  • If the interview is about company culture, include shots of employees collaborating.
  • If discussing a product launch, use footage of the product in action.
  • If talking about a significant achievement, show relevant milestone visuals.

3. Use Natural Cutaways to Enhance Engagement

Cutaways are essential for making interviews feel more natural and less like a static talking-head shot. Well-placed B-roll can:

  • Hide jump cuts when an interviewee stumbles or needs to be edited down.
  • Smooth transitions between different topics or segments.
  • Create a more immersive experience by visually supporting key points.

4. Timing and Pacing of B-Roll

A common mistake in editing is cutting to B-roll too soon or letting it linger too long. Here are key timing strategies:

  • Sync to key phrases: Introduce B-roll as the interviewee mentions relevant topics.
  • Avoid overuse: Don’t overshadow the interview with excessive B-roll—let the words remain the focus.
  • Match pacing: If the interview has an energetic tone, use quick-cut B-roll. For a more relaxed discussion, longer and smoother transitions work better.

5. Maintain Visual Consistency

To ensure a professional-looking final product, keep your B-roll stylistically consistent with the main interview footage. Consider:

  • Color grading: Ensure B-roll and interview footage have a uniform color scheme.
  • Lighting: Match lighting tones between B-roll and interview clips.
  • Framing and composition: Maintain a visual balance between interview shots and supplementary footage.

6. Leverage Motion to Maintain Engagement

To add cinematic quality, use subtle motion elements in B-roll, such as:

  • Slow-motion footage for dramatic emphasis.
  • Zoom-in or zoom-out effects to direct focus.
  • Panning shots to establish context.

Avoid abrupt or unnecessary movements that could be jarring to the viewer. Smooth motion transitions help maintain a cohesive visual narrative.

7. Use B-Roll to Bridge Gaps and Create Seamless Edits

There may be times when you need to edit out a portion of the interview. B-roll is the perfect tool to cover those cuts while keeping the audience engaged. If a response is cut for brevity or clarity, use relevant B-roll to fill the gap so the flow remains uninterrupted.

8. Consider Audio Overlays for Enhanced Storytelling

When using B-roll, natural sounds or soft background music can enhance engagement. If the B-roll features industry settings, adding ambient sounds can make the visuals feel more immersive. Avoid overpowering the dialogue—ensure the focus remains on the interviewee’s voice.

9. Test and Refine the Edit

After the first cut, review the edit multiple times. Ask for feedback from team members or clients to ensure the B-roll enhances the message rather than distracting from it. Make final adjustments to timing, color grading, and transitions before exporting the final version.

Why Choose St. Louis Video for Your Next Production?

At St. Louis Video, we understand the power of well-crafted visual storytelling. As a full-service professional commercial photography and video production company, we have the right equipment and an experienced creative crew to ensure successful image acquisition. Whether you need full-service studio or location video and photography, editing, post-production, or licensed drone pilots, we tailor each production to meet your specific media requirements.

One of our specialties is repurposing photography and video branding to maximize engagement across platforms. We’re well-versed in all file types, media styles, and accompanying software, ensuring seamless integration into your marketing strategy.

Our private studio lighting and visual setup is perfect for small productions and interview scenes, with enough space to incorporate props to round out your set. Whether you need a custom interview studio setup, sound and camera operators, or specialized equipment, we have everything required for a flawless production. Plus, our specialized drones can fly indoors, offering unique perspectives for your projects.

Since 1982, St. Louis Video has been a trusted partner for businesses, marketing firms, and creative agencies across St. Louis, delivering high-quality marketing photography and video content. Let us help you craft compelling visual narratives that elevate your brand and captivate your audience.

Ready to bring your vision to life? Contact St. Louis Video today!

314-913-5626
stlouisvideos@gmail.com