The intended audience of your video must be interested in your production in order for it to be effective.  It’s important to determine the viewers concerns and hierarchy of needs.  Make a list of your benefits to the audience and how your product or service will help them solve their problems.  You might save them money or add improvements to their day to day lives.

Know your intended audience of your video production so that you too will stay on message.  This particular training video was going to be rather long so adding sound effects and interesting music throughout the video production kept up audience interest and participation in the live training sessions as well.

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Mike Haller, mikeh@hallerconcepts.com