What You Need to Know About Video Production Crews.

When you have an idea for a video, the first step is to find out what kind of production crew you’ll need to bring that idea to life. Video production crews are those people on set who make sure everything goes smoothly and the video gets made. There are several different roles in video production, each one with its own responsibilities. The type of crew you hire for your shoot will depend on the type of video you’re creating, its location, and its intended final viewing format. Having a clear idea of what is needed from your video production crew before hiring them will save you time and money and help get your project off to a good start. This blog post covers everything you need to know about video production crews so that next time you have an idea for a new video, the process of bringing it to life won’t be so difficult.

What is a Video Production Crew?

Any group of people hired to work on a video shoot can be called a crew. But depending on the type of work they do, they may be called a production crew, a videography crew, or a camera crew. The terms are often used interchangeably and they can vary from country to country. Regardless of how they are called, they share the same goal of eventually producing a video. Video production crews are the people who bring the idea for a video to life. They are the ones who make sure the video gets made. The members of the crew are the people behind the scenes making sure everything is running smoothly. There are several different roles in video production, each one with its own responsibilities. The type of crew you hire for your shoot will depend on the type of video you’re creating, its location, and its intended final viewing format. Having a clear idea of what is needed from your video production crew before hiring them will save you time and money and help get your project off to a good start. This blog post covers everything you need to know about video production crews so that next time you have an idea for a new video, the process of bringing it to life won’t be so difficult.

Camera Operator(s) and Videographer(s)

The camera operator(s) are the people who control the camera(s) and lighting. They will direct the videographer(s) as they shoot, and they will also be responsible for setting up the lighting. If you are shooting a single camera video, the videographer will also be the camera operator. Depending on the type of video you’re creating, you may need one or more camera operators. The number of cameras you use will depend on the type of video you’re creating. A one-camera shoot is usually used for interviews, guest posts, and webinars. This type of video is often created in a studio and may be shot in front of a green screen. It may also be shot in a single location, such as a talking head video where the person being interviewed is sitting behind a desk or at a table. The most common type of shoot is a two-camera shoot. This type of video is often created for the content you would put on your YouTube Channel or for an explainer video for your business. A two-camera shoot is also needed if you are producing an interview with more than one person. A three-camera shoot is more common in television shows, talk shows, and long-form interviews. This type of shoot requires a third camera operator to record the audio with a separate microphone.

Video taping camera operator on location
Video taping camera operator on location

Voice Over Talent (VOT).

Voice over talent (VOT) is the person who provides the voice over for your video. This may be the host or the person delivering the core message of the video. Or it may be the person who provides the voice for animated characters or cartoons. The VOT will record their voice in a recording studio and you will use the recorded audio to narrate your video. You may need to hire a voiceover talent if you are creating an explainer video for your business or if you are creating an animated video. If you are creating a traditional video, you may find that you’re the best person to provide voiceover. Or you might decide to hire a voiceover artist to record the voice for an additional fee.

Audio Engineer(s) and Music Producer(s)

The audio engineer(s) and music producer(s) work together and will be responsible for recording the sound on set. Depending on the type of video you’re creating, you may need only one or you may need both. An audio engineer is hired whenever you need to record audio that will be heard in a video. This may be an interview, a phone call, or a presentation. When you need to use an external microphone for an interview or a phone call, an audio engineer will be needed to make sure that the sound is clear and that it matches the video camera. The music producer will be responsible for finding a composer to create the music for your video. This person may also create the audio for your video.

Video editors

Video editors are responsible for editing the video after it has been shot. Depending on the type of video you’re creating, you may need to hire a single video editor or you may need a team of editors to work on the video together. You should hire a video editor if you need to create a long form video or if you need to put together a series of short videos. A single video editor may be needed if you are creating a single long-form video. A team of video editors may be needed if you are producing a series of videos, such as a weekly web series or a series of short tutorial videos.

Camera operator working with a jib arm for a specific shot
Camera operator working with a jib arm for a specific shot

Conclusion

Video production crews are the people who bring the idea for a video to life. They are the ones who make sure the video gets made. The members of the crew are the people behind the scenes making sure everything is running smoothly. There are several different roles in video production, each one with its own responsibilities. The type of crew you hire for your shoot will depend on the type of video you’re creating, its location, and its intended final viewing format. Having a clear idea of what is needed from your video production crew before hiring them will save you time and money and help get your project off to a good start.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

Building Trust and Providing Value with High-Quality Video Production Content

A well-made video is a powerful marketing tool that can help you reach a larger audience and promote your brand. But how do you make a professional video that will grab attention and leave a lasting impression? Here are some tips to get you started.

Your video is the first thing people see when they visit your website, which means it’s a great opportunity to grab their attention and leave a lasting impression. A well-made video can help you reach a larger audience, promote your brand, and generate more sales.

We know that making a professional video can seem intimidating, but don’t worry! We’ve got some tips for you to make sure your next video is as professional as possible.

  1. Have a clear goal in mind. What do you want your audience to remember? What action do you want them to take after watching the video? This will help you decide what kind of content and visuals you need to create.
  2. Know your audience. Who are they, and what do they want from a video? What is their age range? Gender? Are they familiar with your brand already, or are they new to it? You can get some basic information by looking at the demographics of your social media followers or website visitors.
  3. Choose an engaging format that matches your message. For example, if you’re trying to promote a new product or service, consider using a testimonial video or explainer video as opposed to a straight-up sales pitch; if you want people to share your video on social media, use simple graphics and text over complex animations; if it’s important for viewers to understand something quickly (like how an app works), consider using animation instead of live action footage.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

Video Creation Specialists | Production and Post

We produce creative, unique and fun videos for those folks watching at home, office, theatre, bar or mobile device.

We’re your creative production partners, making everything easier for you, and the people we put on camera. Crafting stories that truly connect, and make memorable impressions – beautifully, on time and on budget.

We Create and Edit Content. Our Creative Team Offers State-of-the-Art Video Production from Concept to Completion. Commercials. Award Winning Productions. On Air Promos.

Production

LET’S WORK ON THE SCRIPT

Once we have the script and shot sheet, we provide the right talent for your project. Whether it’s a live corporate event, employee training, music, fashion, web, and TV video production, we have the experience. We offer professional High Definition (HD) video production services with high quality craftsmanship in all phases of production, including concept creation, scripts and storyboards, talent and location scouting, on-location or in studio production

Post Production
ADD THE FINISHING TOUCHES
Our editors and designers work collaboratively to utilize your brand style within a set budget. For finishing touches, we create animations and motion graphics along with color grading and audio completion.

We’ll do whatever it takes to get it all done right.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

Video production crews St Louis | Customer and Employee Testimonials | B-roll footage

Looking for experienced St Louis Video Crews with top quality cameras and all the necessary gear?

While every project is unique, we’re here to identify and implement a cost-effective video production strategy that will allow you to seamlessly leverage video production services in St Louis or anywhere for your organization. Our process will take you from identifying the creative direction for the project through production, and post-production.

Interviews & testimonial productions
Interview/Testimonial Style Videos: We have produced thousands of interview style videos from standard original look to story line styles.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

St Louis video crew for your customer testimonials and b-roll.

For some of our clients, what they really need are customer testimonials for their product landing pages, or they need professionally shot product footage or demonstration footage for use on home shopping channels and other broadcast applications. Our crew specializes in producing compelling testimonials that are real, honest and effective at selling product. And we then bring our television commercial experience to shooting “b-roll” footage.

Our creative video crew team produces a wide variety of video designed for every possible use, including tradeshows, POS, your web landing page and your YouTube channel.  As you will see from this gallery, our video crew is adept at script writing, shooting live action scenarios, shooting products and interviews, and integrating everything into your polished finished piece.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

Video Production Crews for Corporate Marketing

Our Video Production Crews have the equipment and talent to produce videos ranging from corporate interviews to high-end commercials and everything in between. Our crews shoot EPKs, broadcast television, aerial, reality TV, Behind the Scenes, films, documentaries and much more.

Every production is unique. Whether you need simple internal executive messages or large externally facing marketing videos, we have the expertise to deliver. This is where our technological expertise and creativity meet!

From top to bottom, we can manage your corporate video crewing and gear needs, storyboarding, scouting, permitting, logistics, editing and post production. Our local broadcast camera crews know how to shoot throughout the St. Louis area and all of its landmarks.

st louis video production crews for corporate marketing and advertising

Our fully-insured directors of photography, camera operators, sound recordists, producers, gaffers, grips, and production assistants have well-established, award-winning track records filming documentaries, reality shows, magazine shows, and promos for leading domestic and international broadcasters as well as major corporations in various industries.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

Marketing Communications and Sales Videos

Since 1982 some of the world’s largest organizations have selected our creative firm to manage their communication needs. Beyond creating digital media content including video production, motion graphics, audio, post production, digital publications and more, we are professional storytellers focusing on your needs, asking the right questions, and designing strategies to achieve your goals. It is our business to make your business more successful.

Our great team of experienced producers, script writers and video editors will work with you during each step of the video production process.

Video is everywhere from broadcast television, to smart phones… and so are we.  We create high quality, professional video production content locally or anywhere on the planet with the knowledge and experience of working with international customs, protocols and equipment manifests.

st louis video for healthcare sciences and medical marketing

The best talent and tools come together at in our edit suite to provide superior post-production services. Our highly skilled editors provide clients highly effective commercials, corporate communications and video presentations. Special effects, graphics, motion graphics, color correction, visual enhancement and quality audio all come together in our networked edit suites to produce extraordinary well finished programs constructed to meet your goals.

All of our videos are produced on location or in our studio which enables us to provide realistic backgrounds for our programs.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

St Louis Event Webcasting and Live Video Streaming

Webcasting & Live Video Streaming

We have experience in providing the services and technologies needed to execute your face-to-face meetings.

We can deliver high quality video production which makes for an excellent webcast no matter where it is.

Event Technologies
Audio & Sound Systems
LED Wall Installation
Event Lighting Equipment
Broadcast & Production Packages
Video Projection
Webcasting & Live Video Streaming
Video Production

The most critical aspect of webcasting or any recording of video at an event is the video production values. Even a modest webcast from a gymnasium can look like broadcast television with the proper audio, video and lighting.

St Louis event webcast and live video streaming at Nestle Purina

On-site video production to capture your event with HD studio cameras and switcher packages are at the center of our creative capabilities. We have been providing these services to many types and sizes of clients, either for documentary recording purposes, or for transmission via satellite or website use. We offer several package options that can be matched to the complexity of your live event.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

St Louis Video Production Company

St Louis Video is a video production company based in south county St. Louis focused on creating engaging videos.  We partner with small businesses, nonprofits, and many diverse entrepreneurs, to bring high quality video production services to our clients.  We create corporate videos, commercial videos, testimonial videos, explainer videos, branded content and crowdfunding videos.  If you need a videographer our an entire production crew in St Louis, Missouri, contact us to get a free quote for next video production.

St Louis Video Production Crews

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

St Louis Video Marketing and Training Productions

We are an award-winning media creation company in St Louis.  Storytelling is our passion built from our strong documentary roots and encompassing all media from video to print to web to live streaming events.   Quite simply we’re the people who make video and media productions for marketing and training easy for you.   Clear, concise and creative content delivered where and how you need it, on time and on budget.

Communications & Marketing

There’s no better sales and communications tool than video.  Trade show, product launch, internal and external communications, politics, websites and more.  Our creative team is one of the best in the industry at delivering your message, your story with maximum impact.

Training and Safety

Video ensures that everyone on your team receives the exact same safety and training protocols fostering a more efficient workplace.  Our team will develop a customized training and safety program to bring out the best in your workforce.

St Louis Drone Crew getting the final shots for marketing and training video productions.

Digital, Video and Film

World-renowned production services in the field or studio along with full editorial and post production services.  Our team is known for its storytelling including feature documentaries, ENG, lifestyle and reality / news programming that airs globally.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

How to start a video production.

What’s included in a typical video project?
Find out what comes with a standard video project, and what’s going to cost you extra. For example, does the video include scriptwriting, music, graphics, editing, actors, etc.?

What is the provider’s core area of expertise?
Learn what types of videos are in their comfort zone. If the company has built their portfolio on events coverage but you are looking for a company profile video, then it may not be the best fit for your needs.

Where can they shoot videos?
The location of your shoot can instantly narrow your search. For example, if you need to have a customer testimonial shot in Sacramento, do they have videographers there or do you need to pay for their travel?

Do they offer fixed prices that will work with your budget?
Everything can sound perfect until you see the price tag, especially if the provider has added on “extras” to your project. It’s important to ensure they can realistically stick within your budget without compromising on quality and timing.

How long does it take from project request date to delivery?
It can often be a lengthy wait from the day you put down your deposit to the day your video is delivered. To ensure your video content is timely, it’s best to go with a provider who can deliver your video within 20 business days.

Do they have a satisfaction guarantee?
Not all video providers offer satisfaction guarantees, like many crowdsourced marketplaces where it’s difficult to control the quality of freelance videographers. If there is a guarantee, read the fine print to see what it includes. Some guarantee the entire cost of the video; some only cover the referral fee.

How many projects can they handle at one time?
Some video production companies or freelancers can only handle a certain number of projects at once. If you have a few videos in mind or have tight deadlines, make sure they can meet these requirements.

How do you find out the status of your project?
Ask your video provider if they provide a window into your projects so that you can check the status, confirm deadlines, and offer feedback in real time.

Do they provide project managers?
With many crowdsoured marketplaces, you have to manage the project and the videographers, which can be difficult if producing videos is not your area of expertise. If you’re looking for a full-service team, then start your search with production houses and agencies who can manage your projects.

What marketing/sales support and resources do they offer with video production?
Once your video is complete, the next step is getting your target audience to see it. Ask the provider if they offer marketing resources so that you know what best practices to follow to get your video seen.

Do they offer video hosting? If so, is there an additional cost?
Before adding a video to your site, you will have to host it in either a free or paid video player. Find out if the video provider can host it for you, which will save you time and money from trying to find this service elsewhere.

Do they offer customizable video players?
If they offer players with their videos, inquire about special features that can help boost engagement, conversions and SEO. For example, can you add plug-ins to your player so that viewers can easily share your video on social media, contact you, or see your company’s special offers? Can you adjust the look of the player? Can you easily add metadata such as your description and keywords?

Do they offer video analytics to track performance? If so, is there an additional cost?
How did your video do? Did it achieve its goal? Results are the main reason to produce anything at all, so it’s important that you’re able to see data-based results and the value behind your video. If your provider does offer analytics, find out if they can collect the data that you need.

Can you export the data from the reports?
You might be able to see your data, but can you easily export it and format it? Can you drill into each metric to gain more individual insights?

Are there any built-in split-testing features available?
In an era where marketers are encouraged to test everything and create their own benchmarks, it would be great if the video player you use can make it easy to do so. See if you can split-test your videos, how many tests you can do, and what you can test on.

314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com
https://stlouisvideo.com/

St Louis Video | Boost Your Email Marketing With Video!

Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.

The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.

Video helps add a call to action

If you are emailing potential customers, consider following up with video clips. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.

Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook “Like” buttons or direct them to a video that shows them how best to use a new product.

314-892-1233
Rob Haller, St Louis Video Producer
St Louis Video
stlouisvideos@gmail.com