Tag Archives: st louis video producer

Run and Gun Videographer Strategies For Corporate Videos

Posted on by

0

The term “run and gun” might conjure images of chaotic, unplanned shooting, but in the hands of an experienced video producer, it becomes a strategic approach for delivering impactful corporate videos. At St. Louis Video, we understand the challenges and opportunities of run and gun videography, and we’re here to guide you through the process. As a full-service video production company with a wealth of equipment and creative crew service experience, we can help you create compelling productions that meet your diverse creative needs.

B-roll footage is the unsung hero of corporate videos. It provides context, visual interest, and helps cover edits.

The Essence of Run and Gun Videography

Run and gun videography refers to a style of shooting that’s characterized by its speed, flexibility, and minimalistic approach to gear. It’s the art of capturing engaging content on the fly, often in unpredictable settings, without sacrificing quality. This approach is particularly valuable for corporate videos, where efficiency and adaptability are paramount.

Here are some key aspects of run and gun videography that we’ll explore in this article:

  • Equipment Essentials: What gear do you need to succeed as a run and gun videographer?
  • Planning and Preparation: How to organize your shoot for maximum efficiency.
  • Lighting and Sound: Tips for achieving professional results on the go.
  • Interviews and Talking Heads: Strategies for capturing compelling interviews and testimonials.
  • B-Roll and Cutaways: The importance of supplementary footage in post-production.
  • Teleprompters for Efficiency: Enhancing message delivery in corporate videos.
  • Repurposing Your Content: Maximizing the value of your corporate video productions.

Equipment Essentials

Camera Selection

One of the hallmarks of run and gun videography is the use of lightweight, portable cameras that don’t compromise on image quality. Many professionals opt for mirrorless cameras or compact camcorders with excellent low-light performance. These cameras offer the flexibility needed to move quickly and adapt to changing shooting conditions.

Lenses

Investing in a versatile set of lenses is crucial for a run and gun videographer. A fast prime lens for low-light situations, a wide-angle lens for establishing shots, and a zoom lens for flexibility are all valuable additions to your toolkit.

Stabilization

Smooth footage is essential in professional videography. To eliminate shaky shots, consider using a gimbal or a handheld stabilizer. These tools can make a significant difference in the overall quality of your videos, especially when you’re on the move.

Audio

Clear and high-quality audio is non-negotiable. Invest in a good shotgun microphone or lavalier microphones to ensure that your subjects’ voices come through crisp and clear. A portable audio recorder can serve as a backup for capturing pristine audio, especially in noisy environments.

Lighting

While run and gun videography often relies on natural light, having a portable LED light panel in your kit can be a game-changer. It allows you to control the lighting in challenging situations, ensuring that your subjects are well-lit and visually appealing.

Planning and Preparation

Efficiency in run and gun videography starts with careful planning and preparation. Here’s how to set yourself up for success:

Pre-Shoot Checklist

  • Storyboard: Even for spontaneous shoots, having a rough idea of the shots you need can save valuable time on location.
  • Equipment Check: Ensure all your gear is in working order and that you have all the necessary accessories, including spare batteries and memory cards.
  • Location Scouting: If possible, visit the shoot location in advance to assess lighting conditions and potential challenges.
  • Release Forms: If you’ll be capturing interviews or testimonials, make sure you have the necessary release forms signed by your subjects.

Shot List

Create a basic shot list to guide your shooting process. This list should include essential shots, angles, and compositions that you want to capture during the shoot. While flexibility is key in run and gun videography, having a roadmap helps maintain focus and ensures that you capture the necessary footage.

Efficient Workflow

Organize your equipment in a way that allows you to access what you need quickly. Consider using a camera backpack or a rolling case to keep everything organized and easily transportable. Time spent fumbling with gear is time wasted.

Lighting and Sound

Achieving professional-looking results in run and gun videography can be challenging, but proper lighting and sound techniques can make a significant difference.

Natural Light

Whenever possible, leverage natural light to your advantage. Shoot during the “golden hours” of sunrise and sunset to achieve soft, flattering lighting. If you’re shooting indoors, position your subject near windows to utilize natural light sources.

LED Lights

Portable LED lights are invaluable in run and gun situations. They provide a consistent and controllable source of light, allowing you to enhance the quality of your shots, even in challenging lighting conditions. Experiment with different angles and diffusion techniques to achieve the desired look.

Audio Considerations

Good audio is essential for corporate videos. To capture clear and professional sound on the go:

  • Use a shotgun microphone with a windscreen to reduce unwanted noise.
  • Employ lavalier microphones for interviews to ensure that each speaker’s voice is recorded separately.
  • Monitor audio levels using headphones to catch any issues during recording.
  • Record room tone to aid in post-production sound editing.

Interviews and Talking Heads

Many corporate videos feature interviews and talking heads, making it crucial to capture engaging and professional-looking footage. Here are some tips for success:

Composition

  • Use the rule of thirds to compose your shots, ensuring that your subject is off-center for a more visually appealing look.
  • Maintain eye contact with your subject, even if you’re behind the camera, to establish a connection and make them feel at ease.
  • Vary your shot sizes to add visual interest. Shoot wide, medium, and close-up shots to provide editors with options during post-production.

Interview Environment

  • Choose a quiet location free from distractions to conduct interviews.
  • Frame your subject against a neutral or relevant background that reinforces the message of the video.
  • Consider using a teleprompter to help your subject deliver their message confidently and without hesitation.

Engaging Questions

Asking the right questions can elicit compelling responses from your interviewees:

  • Prepare a list of open-ended questions that encourage thoughtful answers.
  • Be an active listener and follow up on interesting points to dig deeper into the subject matter.
  • Maintain a conversational tone to keep the interviewee relaxed and engaged.

B-Roll and Cutaways

B-roll footage is the unsung hero of corporate videos. It provides context, visual interest, and helps cover edits. Here’s how to make the most of it:

Always Be Rolling

In run and gun videography, you never know when a great B-roll opportunity will arise. Keep your camera rolling even when you think you’ve captured the shot. You might capture a candid moment, an unexpected event, or a unique angle that enhances your video.

Covering Edits

B-roll can be a lifesaver during the editing process. It allows you to hide jump cuts, add transitions, and break up the monotony of a talking head segment. Whenever you have the chance, capture supplementary footage that can be used to smooth out your final edit.

Storytelling Shots

B-roll isn’t just about filling gaps; it can also contribute to the narrative. Look for shots that tell a visual story or reinforce the message of your video. For example, if your video is about a company’s commitment to sustainability, capture shots of employees recycling or using eco-friendly products.

Teleprompters for Efficiency

In the corporate world, delivering a polished message is essential. Teleprompters are a valuable tool for achieving efficiency and professionalism in your videos.

Benefits of Teleprompters

  • Ensure that your subject delivers their lines confidently and without errors.
  • Maintain a consistent pace and tone throughout the video.
  • Reduce the need for retakes, saving time and resources during production.
  • Enable non-professional speakers to deliver messages smoothly.

Setting Up a Teleprompter

To use a teleprompter effectively:

  • Place it near the camera lens so that the speaker maintains eye contact with the audience.
  • Adjust the scrolling speed to match the speaker’s comfort level.
  • Practice with the teleprompter before the shoot to ensure a natural delivery.

Repurposing Your Content

One of the strengths of run and gun videography is its ability to generate a wealth of content quickly. To maximize the value of your corporate video productions, consider repurposing your footage for various platforms and purposes:

Social Media

  • Cut shorter clips for social media platforms like Instagram, Twitter, and TikTok.
  • Create teaser videos to generate interest and drive traffic to your longer-form content.

Blog Posts

  • Transcribe your video content and use it as the basis for blog posts or articles.
  • Embed video clips within your blog posts to engage your audience visually.

Email Marketing

  • Use snippets from your video in email marketing campaigns to capture your audience’s attention.
  • Include links to the full video for those who want more information.

Webinars and Presentations

  • Extract key insights and statistics from your video to use in webinars and presentations.
  • Incorporate video clips to make your presentations more engaging.

Training Materials

  • Use video segments as training materials for employees or clients.
  • Create educational modules based on your video content.

By repurposing your content, you can extend its reach and impact, making the most of your run and gun videography efforts.

Conclusion

As a full-service video creation company, St. Louis Video has worked with many businesses and organizations in the St. Louis area to create their productions. We have experienced videographers, directors, and producers ready to create whatever video or photography service is needed. We are experts at shooting talking heads, interviews, and testimonials, and we ensure that the appropriate B-roll is captured to enhance the editing process. Additionally, we offer teleprompters to facilitate more professional and efficient message delivery.

In the world of corporate video production, the run and gun approach can be a powerful strategy when executed skillfully. It allows you to adapt to various creative needs quickly and efficiently while maintaining a high level of production quality. With the right equipment, preparation, and techniques, you can create impactful corporate videos that resonate with your audience.

So, whether you’re aiming to deliver a compelling message, showcase your company’s products and services, or engage your audience on social media, consider the strategies and insights shared in this article to make your run and gun videography efforts a success. Contact St. Louis Video today to explore how our expertise and creative crew service experience can elevate your corporate video production to the next level. Your vision, our expertise—let’s create something extraordinary together.

314-913-5626
stlouisvideos@gmail.com

What Does a Video Studio Offer?

Posted on by

0

From Pre-Production to Post-Production: Understanding Video Studio Services

In the fast-paced digital age, video content has become the cornerstone of effective communication. Whether it’s for marketing, training, entertainment, or documentation, video production plays a crucial role in conveying messages and ideas to diverse audiences. However, creating high-quality videos that captivate your viewers and drive results requires expertise, equipment, and a well-structured production process. This is where a full-service commercial video production studio like St. Louis Video comes into play.

Skilled video editors meticulously go through the footage, selecting the best shots, and assembling them into a cohesive narrative. They add transitions, effects, and graphics to enhance the visual appeal.

In this comprehensive guide, we will explore the wide range of services a professional video studio offers, taking you through the journey from pre-production to post-production. By the end of this article, you’ll have a deep understanding of how a video studio can help you bring your vision to life.

Pre-Production: Setting the Foundation

Before the cameras start rolling and the lights come on, there’s a crucial phase called pre-production. This phase involves careful planning, organization, and decision-making. Here’s what a video studio can offer during pre-production:

1. Concept Development

At the heart of every successful video project is a compelling concept. Video studios have experienced professionals who can brainstorm ideas, develop concepts, and create storyboards that align with your goals and objectives. They ensure your video has a clear message and purpose.

2. Scriptwriting

A well-crafted script is the backbone of any video production. Video studios can provide scriptwriting services to create engaging narratives that resonate with your target audience. They understand the nuances of storytelling and how to convey your message effectively.

3. Location Scouting

Choosing the right location can make or break your video. Video studios have the expertise to scout and secure suitable locations for shooting, whether it’s in their own studios or on location. They consider factors like lighting, acoustics, and aesthetics to ensure a visually appealing result.

4. Casting and Talent Selection

If your video involves actors or presenters, a video studio can assist in casting the right talent for your project. They have access to a pool of experienced actors and can help you select individuals who can convey your message convincingly.

5. Equipment Procurement

Professional video production requires specialized equipment, from cameras and lighting to sound recording gear. A video studio is equipped with state-of-the-art tools and can handle the procurement and setup of all necessary equipment for your shoot.

6. Budgeting and Scheduling

Pre-production also involves creating a budget and schedule for your project. Video studios have the experience to estimate costs accurately and create a timeline that ensures a smooth production process.

Production: Bringing Ideas to Life

With pre-production complete, it’s time to move on to the production phase. This is when the cameras start rolling, and the magic happens. Here’s what a video studio offers during production:

1. Cinematography

Video studios employ skilled cinematographers who are experts in capturing stunning visuals. They use professional cameras, lenses, and techniques to create visually compelling footage that tells your story effectively.

2. Lighting

Proper lighting is essential for achieving the desired look and mood in your video. Video studios have a wide range of lighting equipment and experienced lighting technicians who can set up and control lighting to perfection.

3. Sound Recording

Good audio quality is just as important as video quality. Video studios have high-quality microphones, soundproofing equipment, and experienced sound engineers who ensure crystal-clear audio capture on set.

4. Direction and Coaching

During the shoot, directors and producers from the video studio guide the talent and crew to ensure everything aligns with the established vision. They provide direction, coaching, and feedback to get the best performances from everyone involved.

5. On-Set Management

Video studios handle all aspects of on-set management, from coordinating the crew to overseeing logistics. This ensures a smooth and efficient shooting process.

Post-Production: Crafting the Final Product

Once the footage is captured, it’s time to transition to the post-production phase. This is where the raw footage is transformed into a polished video. Here’s what a video studio offers during post-production:

1. Video Editing

Skilled video editors meticulously go through the footage, selecting the best shots, and assembling them into a cohesive narrative. They add transitions, effects, and graphics to enhance the visual appeal.

2. Audio Editing and Mixing

In post-production, audio editors clean up and enhance the recorded audio. They mix in background music, sound effects, and voiceovers to create a balanced and engaging audio experience.

3. Color Correction and Grading

Color correction and grading are essential for achieving a consistent and professional look in your video. Video studios use advanced software to adjust colors and tones to match the desired style.

4. Motion Graphics and Animation

If your video requires motion graphics or animation, video studios have skilled designers and animators who can create custom graphics to enhance your video’s message.

5. Final Delivery

Once the video is fully edited and polished, it’s time for delivery. Video studios can provide the final video in the format and resolution suitable for your intended use, whether it’s for broadcast, web, or social media.

Additional Services

In addition to the core services mentioned above, video studios offer a range of additional services to meet your specific needs:

  • Visual Effects (VFX): For videos that require special effects or CGI, video studios can integrate visual effects seamlessly into the final product.
  • Distribution Strategy: Video studios can help you develop a distribution strategy to ensure your video reaches the right audience through the appropriate channels.
  • SEO Optimization: To maximize the visibility of your video online, video studios can optimize your video content with proper SEO techniques, making it more discoverable on platforms like YouTube.
  • Multi-Platform Adaptation: Video studios are well-versed in producing content that suits various media platforms, ensuring your message is effectively delivered to your audience, whether on television, social media, or your website.

Why Choose St. Louis Video?

At St. Louis Video, we take pride in being a full-service commercial video production studio with extensive equipment and crew experience. Our commitment to excellence in every aspect of video production makes us the ideal partner for your next project.

Extensive Equipment

We are equipped with state-of-the-art cameras, lighting gear, sound equipment, and editing suites, ensuring that your video project benefits from the latest technology and tools.

Experienced Crew

Our team consists of experienced professionals in all aspects of video production, from concept development to post-production. We have the expertise to bring your vision to life effectively.

Customized Brand Identity

We understand the importance of maintaining a consistent brand identity across diverse media platforms. Our team can work with you to create videos that align with your brand’s message and style.

SEO Expertise

Maximizing the visibility of your videos is crucial in today’s digital landscape. We are well-versed in SEO techniques and can optimize your content for better search engine rankings.

Versatility in Media

No matter the file type or style of media, we have the knowledge and tools to handle it. From corporate videos to documentaries, commercials, and more, we’ve got you covered.

As a full-service video studio creation company, St. Louis Video has worked with many businesses in the St. Louis area to create impactful videos.

314-913-5626
stlouisvideos@gmail.com

How To Create A Winning Crowdfunding Video: Tips & Strategies For Maximum Engagement.

Posted on by

0

Crowdfunding video

Are you looking to create a successful crowdfunding video to raise money for your next project? Creating a winning crowdfunding video can be challenging, but with the right tips and strategies, you can increase your chances of success. By understanding how to use visuals, sound, and storytelling to create an engaging video, you can maximize your reach and impact. A successful crowdfunding video can be the difference between reaching your funding goal or falling short. With the right combination of techniques, you can create a compelling video that will get your audience excited and motivated to donate. In this article, we’ll provide tips and strategies to create a winning crowdfunding video that will help you reach your goals.

Understanding the Basics of Crowdfunding

Before you start creating a crowdfunding video, it’s important to understand the basics of crowdfunding. Crowdfunding is a method of funding a project or venture by receiving monetary contributions from a large group of people. There are a number of different types of crowdfunding, including equity-based crowdfunding, debt-based crowdfunding, and donation-based crowdfunding. The most popular type is donation-based crowdfunding, which is when a company or individual posts a project online and solicits donations in exchange for gifts or rewards. Donation-based crowdfunding has become a popular way for small business owners to fund their projects, creative entrepreneurs to fund their products, musicians to fund their albums, and people of all walks of life to fund personal causes.

Crafting an Engaging Story for Your Crowdfunding Video

The secret to creating a winning crowdfunding video is all about storytelling. You want to engage your audience and draw them into the story you’re telling. Start by answering these questions to create a compelling story: Who are you? What are you trying to accomplish? Why are you trying to accomplish it? Once you’ve created a story that resonates with your audience, you can then begin to craft your video. Your video should be short and sweet, lasting between 60 and 90 seconds. Your goal is to grab people’s attention and then keep it. Follow these tips to create an engaging story that will get people excited about your project: Have a clear visual and audio: Before you start filming, think about optics and audio. What’s your set-up? What’s your background? What’s in your frame? Will you be using any graphics or images? What about sound? What about background noise? Make sure you are capturing a clean and clear video that is easy to understand. And, if you can, consider using a tripod to reduce the shakiness in your video and make it easier to watch.

Tips For Making Your Crowdfunding Video More Engaging

Simplify your message – Don’t try to cram everything you’re doing into one video. Instead, keep your message simple. Focus on who you are, what your project is, and why it matters. Make it easy for people to understand what they’re getting into. – Make sure people can easily donate – The entire point of your crowdfunding video is to get people to donate. Make it as easy as possible for them to do that. Include a call to action at the end of your video directing people to your campaign page where they can donate. – Add some humor – Your video doesn’t have to be super serious. It is okay to have a little fun and add some humor to your video. However, don’t make your video too silly. It will lose its effectiveness if it isn’t taken seriously.

How to Promote Your Crowdfunding Video

You can’t just make a video and then expect people to magically see it. You have to put in the work to promote your video so that as many people as possible see it. Here are some tips for promoting your video: – Make sure to include your video on your crowdfunding campaign page – You want to make the most of your real estate on your campaign page. Your video is one of the most important elements on your page. Make sure it’s a prominent feature. – Post your video on social media – Be sure to post your crowdfunding video on social media. Post it on your personal accounts, but also post it on relevant groups and pages where your audience might be. – Respond to comments and messages – Be sure to respond to comments and messages related to your crowdfunding video. Respond to people’s questions and comments. That is a great way to get your video in front of more people.

Best Practices For Crowdfunding Videos

Create a visually appealing video – Nobody wants to watch a video that is boring and bland. Make your video visually engaging by using interesting visuals and colors. Keep in mind that people are visual creatures, so you want your video to be easy to watch and digest. – Create a catchy and compelling soundtrack – Your soundtrack is another important element that can help make your video truly compelling. Find music that is catchy and will draw people in. – Don’t be afraid to get creative – While there are some basic tips you can follow to create a successful crowdfunding video, there is no hard and fast rule book. Be creative and experiment with different types of videos. You might find that something that works for someone else doesn’t work for you.

St Louis Video Production Crew shooting talent on studio set for a new crowdfunding video
St Louis Video Production Crew shooting talent on studio set for a new crowdfunding video

How To Create Visuals For Your Crowdfunding Video

If you want to create an engaging crowdfunding video, you need to have engaging visuals. Visuals are what will draw people in and help them understand your story. Choose visuals that are easy to understand and that people can connect with. You can find a variety of visuals online, at the library, or at a stock image site like Shutterstock. If you want to make visuals yourself, there are a lot of tools you can use, including: – PowerPoint – You can use PowerPoint to create visuals for your video. – Google Draw – This is another free tool you can use to create visuals for your video. – Video editing software – Video editing software, like Adobe Premiere Pro, will give you a ton of options for creating visuals for your video. – Animoto – Animoto is a website you can use to create engaging visual slideshows for your video. – Canva – Canva is another great website you can use to create visuals for your video.

How to Create A Winning Crowdfunding Video

Now that you understand the basics of crowdfunding and how to create a winning crowdfunding video, it’s time to put it all together. These tips can help you create a winning crowdfunding video: – Create a video that tells a story – The secret to creating a winning crowdfunding video is all about storytelling. You want to engage your audience and draw them into the story you’re telling. – Create a catchy and compelling soundtrack – Your soundtrack is another important element that can help make your video truly compelling. Find music that is catchy and will draw people in. – Include a call to action at the end of your video – Your video doesn’t have to be super serious. It is okay to have a little fun and add some humor to your video. However, don’t make your video too silly. It will lose its effectiveness if it isn’t taken seriously.

Conclusion

The crowdfunding industry is booming, and new campaigns are popping up every day. Each crowdfunding platform has its own formula for success, so it’s important to know what makes a winning crowdfunding video on each platform. Crowdfunding allows you to connect directly with your audience, giving them an opportunity to invest in your business and make a profit. While crowdfunding is a great method for raising money for your business, it can be challenging to get the word out and attract new investors. A winning crowdfunding video is a great way to get people excited about your project and get them investing. With the right combination of techniques, you can create a compelling video that will help you reach your goals.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

How We’ll Work Closely With You to Film B-roll and Raw Footage of Your Event or Project.

Posted on by

0

It’s no secret that the world of video production is constantly changing. As new technologies arise, so must our strategies for creating content. With this in mind, we’ve found new ways to provide streamlined and efficient services to production companies. As a leading provider of virtual sets and green screens in the film industry, St Louis Video understands how vital effective communication with clients is to their business—and any other company’s business, for that matter. We know that choosing the right partner can be difficult and involve a lot of back and forth before coming to an agreement. That’s why we’re here to streamline the process for you as much as possible.

What is b-roll and what does it do?

B-roll is short footage shot at the same time as a longer video clip, usually using a camera with a different framing or visual style. B-roll is often used in news, reality television, documentaries, and filmmaking to provide visual information about a subject that cannot be captured with a close-up or wide-shot. B-roll can be helpful in a variety of situations, such as when you want to illustrate a concept visually but don’t have the right actors or equipment on hand. B-roll can also be used to illustrate the context of the main video clip. If you’re filming an interview, for example, b-roll can be used to illustrate the setting or give more information about the interviewee’s environment.

Why do you need B-roll?

There are a variety of reasons why you’d want to use B-roll in your video content. It can help your audience better understand what’s going on in the shot, it can add visual interest, and it can help you show a larger amount of content in less time. Let’s say, for example, that you’re filming a documentary about the rise of modern technology. If the documentary is mainly interviews, your audience might find it hard to follow the information being discussed. In this situation, B-roll can be used to illustrate concepts being discussed in the interviews.

video production crewing services for b-roll
video production crewing services for b-roll

What does a typical B-roll shoot look like?

In a typical B-roll shoot, you would have a photographer on hand with a camera styled to create a different look. This photographer would be shooting footage that you would then be able to splice into the longer video clip, adding a more visual style to your video content. A B-roll shoot can also involve filming subjects that are relevant to the video you’re creating, such as people walking in a busy city or computer parts being assembled.

When to use B-roll in your video content

B-roll is an effective technique for illustration, but it’s not something you should overdo. You should only use it when necessary. If you’re filming a one-on-one interview, for example, you don’t have to have a cityscape in the background. Similarly, if you’re filming an interview, you don’t have to have a close-up of the interviewer’s face. B-roll can be useful in these situations, but only if it’s absolutely necessary.

Video taping b-roll

Final Words

Now that you know more about B-roll and what it can do for your video content, it’s time to start planning a shoot. Of course, you may still be wondering who you should hire to film your b-roll. Fortunately, thanks to the streamlined communication of St Louis Video, it’s easy to find a virtual set and green screen production company to work with. Just fill out our online form today to get started.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

What You Need to Know About Video Production Crews.

Posted on by

0

When you have an idea for a video, the first step is to find out what kind of production crew you’ll need to bring that idea to life. Video production crews are those people on set who make sure everything goes smoothly and the video gets made. There are several different roles in video production, each one with its own responsibilities. The type of crew you hire for your shoot will depend on the type of video you’re creating, its location, and its intended final viewing format. Having a clear idea of what is needed from your video production crew before hiring them will save you time and money and help get your project off to a good start. This blog post covers everything you need to know about video production crews so that next time you have an idea for a new video, the process of bringing it to life won’t be so difficult.

What is a Video Production Crew?

Any group of people hired to work on a video shoot can be called a crew. But depending on the type of work they do, they may be called a production crew, a videography crew, or a camera crew. The terms are often used interchangeably and they can vary from country to country. Regardless of how they are called, they share the same goal of eventually producing a video. Video production crews are the people who bring the idea for a video to life. They are the ones who make sure the video gets made. The members of the crew are the people behind the scenes making sure everything is running smoothly. There are several different roles in video production, each one with its own responsibilities. The type of crew you hire for your shoot will depend on the type of video you’re creating, its location, and its intended final viewing format. Having a clear idea of what is needed from your video production crew before hiring them will save you time and money and help get your project off to a good start. This blog post covers everything you need to know about video production crews so that next time you have an idea for a new video, the process of bringing it to life won’t be so difficult.

Camera Operator(s) and Videographer(s)

The camera operator(s) are the people who control the camera(s) and lighting. They will direct the videographer(s) as they shoot, and they will also be responsible for setting up the lighting. If you are shooting a single camera video, the videographer will also be the camera operator. Depending on the type of video you’re creating, you may need one or more camera operators. The number of cameras you use will depend on the type of video you’re creating. A one-camera shoot is usually used for interviews, guest posts, and webinars. This type of video is often created in a studio and may be shot in front of a green screen. It may also be shot in a single location, such as a talking head video where the person being interviewed is sitting behind a desk or at a table. The most common type of shoot is a two-camera shoot. This type of video is often created for the content you would put on your YouTube Channel or for an explainer video for your business. A two-camera shoot is also needed if you are producing an interview with more than one person. A three-camera shoot is more common in television shows, talk shows, and long-form interviews. This type of shoot requires a third camera operator to record the audio with a separate microphone.

Video taping camera operator on location
Video taping camera operator on location

Voice Over Talent (VOT).

Voice over talent (VOT) is the person who provides the voice over for your video. This may be the host or the person delivering the core message of the video. Or it may be the person who provides the voice for animated characters or cartoons. The VOT will record their voice in a recording studio and you will use the recorded audio to narrate your video. You may need to hire a voiceover talent if you are creating an explainer video for your business or if you are creating an animated video. If you are creating a traditional video, you may find that you’re the best person to provide voiceover. Or you might decide to hire a voiceover artist to record the voice for an additional fee.

Audio Engineer(s) and Music Producer(s)

The audio engineer(s) and music producer(s) work together and will be responsible for recording the sound on set. Depending on the type of video you’re creating, you may need only one or you may need both. An audio engineer is hired whenever you need to record audio that will be heard in a video. This may be an interview, a phone call, or a presentation. When you need to use an external microphone for an interview or a phone call, an audio engineer will be needed to make sure that the sound is clear and that it matches the video camera. The music producer will be responsible for finding a composer to create the music for your video. This person may also create the audio for your video.

Video editors

Video editors are responsible for editing the video after it has been shot. Depending on the type of video you’re creating, you may need to hire a single video editor or you may need a team of editors to work on the video together. You should hire a video editor if you need to create a long form video or if you need to put together a series of short videos. A single video editor may be needed if you are creating a single long-form video. A team of video editors may be needed if you are producing a series of videos, such as a weekly web series or a series of short tutorial videos.

Camera operator working with a jib arm for a specific shot
Camera operator working with a jib arm for a specific shot

Conclusion

Video production crews are the people who bring the idea for a video to life. They are the ones who make sure the video gets made. The members of the crew are the people behind the scenes making sure everything is running smoothly. There are several different roles in video production, each one with its own responsibilities. The type of crew you hire for your shoot will depend on the type of video you’re creating, its location, and its intended final viewing format. Having a clear idea of what is needed from your video production crew before hiring them will save you time and money and help get your project off to a good start.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

Building Trust and Providing Value with High-Quality Video Production Content

Posted on by

0

A well-made video is a powerful marketing tool that can help you reach a larger audience and promote your brand. But how do you make a professional video that will grab attention and leave a lasting impression? Here are some tips to get you started.

Your video is the first thing people see when they visit your website, which means it’s a great opportunity to grab their attention and leave a lasting impression. A well-made video can help you reach a larger audience, promote your brand, and generate more sales.

We know that making a professional video can seem intimidating, but don’t worry! We’ve got some tips for you to make sure your next video is as professional as possible.

  1. Have a clear goal in mind. What do you want your audience to remember? What action do you want them to take after watching the video? This will help you decide what kind of content and visuals you need to create.
  2. Know your audience. Who are they, and what do they want from a video? What is their age range? Gender? Are they familiar with your brand already, or are they new to it? You can get some basic information by looking at the demographics of your social media followers or website visitors.
  3. Choose an engaging format that matches your message. For example, if you’re trying to promote a new product or service, consider using a testimonial video or explainer video as opposed to a straight-up sales pitch; if you want people to share your video on social media, use simple graphics and text over complex animations; if it’s important for viewers to understand something quickly (like how an app works), consider using animation instead of live action footage.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

Video Creation Specialists | Production and Post

Posted on by

0

We produce creative, unique and fun videos for those folks watching at home, office, theatre, bar or mobile device.

We’re your creative production partners, making everything easier for you, and the people we put on camera. Crafting stories that truly connect, and make memorable impressions – beautifully, on time and on budget.

We Create and Edit Content. Our Creative Team Offers State-of-the-Art Video Production from Concept to Completion. Commercials. Award Winning Productions. On Air Promos.

Production

LET’S WORK ON THE SCRIPT

Once we have the script and shot sheet, we provide the right talent for your project. Whether it’s a live corporate event, employee training, music, fashion, web, and TV video production, we have the experience. We offer professional High Definition (HD) video production services with high quality craftsmanship in all phases of production, including concept creation, scripts and storyboards, talent and location scouting, on-location or in studio production

Post Production
ADD THE FINISHING TOUCHES
Our editors and designers work collaboratively to utilize your brand style within a set budget. For finishing touches, we create animations and motion graphics along with color grading and audio completion.

We’ll do whatever it takes to get it all done right.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com

St Louis video crew for your customer testimonials and b-roll.

Posted on by

0

For some of our clients, what they really need are customer testimonials for their product landing pages, or they need professionally shot product footage or demonstration footage for use on home shopping channels and other broadcast applications. Our crew specializes in producing compelling testimonials that are real, honest and effective at selling product. And we then bring our television commercial experience to shooting “b-roll” footage.

Our creative video crew team produces a wide variety of video designed for every possible use, including tradeshows, POS, your web landing page and your YouTube channel.  As you will see from this gallery, our video crew is adept at script writing, shooting live action scenarios, shooting products and interviews, and integrating everything into your polished finished piece.

314-913-5626
Mike Haller
St Louis Video Producer
stlouisvideos@gmail.com