Keep It Real: When Location Interviews Win Over Studios

Posted on by

0

In today’s media-saturated landscape, authenticity is the new currency. Consumers are more skeptical than ever of overly produced content that feels disconnected from real experiences. For businesses and organizations looking to connect meaningfully with their audience, location-based interviews have emerged as a powerful tool to convey honesty, culture, and credibility—sometimes even outperforming traditional studio setups.

The Power of Authentic Environments

While studio interviews offer a controlled setting with optimal lighting and acoustics, they can sometimes come across as overly polished or generic. A location interview—conducted in an office, facility, job site, or other real-world setting—immediately lends context and believability to the story. Audiences get a glimpse into the working environment, which helps establish trust and reinforce brand identity. Whether it’s an architect discussing a design at a construction site or a healthcare provider sharing a patient story in a clinic, the environment becomes a character in the narrative.

Capturing Candidness and Comfort

Many subjects feel more relaxed and natural in familiar surroundings. Studio lighting, large cameras, and boom mics can intimidate non-actors. But when someone is interviewed in their own space—be it a conference room, lab, or shop floor—they’re more likely to speak comfortably and confidently. That realness translates directly on camera, creating testimonials and interviews that feel human, heartfelt, and trustworthy.

Flexibility and Visual Impact

Location interviews also provide a dynamic range of visuals. B-roll opportunities abound, offering engaging cutaway shots that help illustrate the message and maintain audience interest. Instead of adding artificial props or fabricated backdrops, your brand’s real story is framed by its own environment. It’s not just what’s said that matters—it’s what’s seen.

When Location Isn’t Ideal

Of course, there are moments when studios win: controlled sound, professional lighting, custom backdrops, and privacy. Studio setups are often the best option for scripted videos, training content, or interviews that require numerous takes. However, for marketing-driven interviews, customer testimonials, or employee stories—especially when relatability is key—a location shoot often delivers more impact.

Hybrid Approaches: The Best of Both Worlds

At St Louis Video, we often recommend a hybrid strategy—interview on location, then bring select elements into the studio for follow-up visuals, voiceovers, or explainer segments. This ensures continuity in quality while maximizing the authenticity of the message.

Why Choose St Louis Video for Your Interview Production?

At St Louis Video, we understand the nuance of choosing the right setting for every interview. As a full-service professional commercial photography and video production company, we offer the equipment, experience, and creative insight necessary for high-impact interviews—whether on-site, in-studio, or both.

We provide:

  • Full-service studio and location video and photography
  • Expert editing and post-production
  • Licensed drone pilots for aerial context and dynamic visuals
  • Custom-built interview setups with lighting, sound, and camera operators
  • Private studio lighting designed for intimate sit-downs
  • A studio large enough to accommodate props and set pieces
  • AI-enhanced media services for maximum efficiency and adaptability
  • Expertise in repurposing your photography and video branding to reach broader audiences
  • In-depth knowledge of all media file types and styles

And yes—we can fly drones indoors.

Since 1982, St Louis Video has collaborated with countless businesses, marketing firms, and creative agencies throughout the St. Louis area. From testimonial interviews to brand stories, we bring your message to life—authentically and effectively.

Let’s keep it real. Let’s make your next video production resonate.

Want help deciding between a studio or location shoot for your next interview?
Contact St Louis Video today—we’ll help you find the perfect fit.

314-913-5626
stlouisvideos@gmail.com

Should You Script Testimonials? What Experts Say

Posted on by

0

In the world of corporate video production, testimonial videos have become a cornerstone of marketing strategy. A well-crafted testimonial can build trust, enhance credibility, and provide social proof to potential customers. However, a common question arises in the production process: Should testimonial videos be scripted?

Spontaneous responses often contain genuine emotion that resonates more strongly with viewers than a carefully crafted script.

The Argument for Scripting Testimonials

Some professionals argue that scripting testimonial videos ensures a polished and coherent message. Here are a few benefits of scripting:

  1. Consistency in Messaging – A script ensures that key selling points and brand messaging are clearly communicated. This prevents testimonials from veering off-topic or becoming too long-winded.
  2. Professionalism – A structured script can make a video appear more polished and well-produced, giving the impression of a high-quality production that aligns with a company’s brand standards.
  3. Legal and Compliance Requirements – In industries that require careful wording due to legal considerations, a script can help avoid liability issues and ensure accuracy.
  4. Time Efficiency – Testimonial recordings can be streamlined when participants know exactly what to say, reducing production time and post-production editing.

The Argument Against Scripting Testimonials

On the other hand, many video production experts advocate for an unscripted, natural approach. Here’s why:

  1. Authenticity – Customers and clients value authenticity. When testimonials feel overly scripted, they may come across as rehearsed and insincere, diminishing their impact.
  2. Emotional Connection – Spontaneous responses often contain genuine emotion that resonates more strongly with viewers than a carefully crafted script.
  3. Engagement and Relatability – Viewers are more likely to trust and connect with a person who speaks naturally and in their own words rather than reading off a script.
  4. Improvisation Leads to Unique Insights – An unscripted testimonial allows clients to express their experiences in a personal and memorable way that might not be captured in a rigid script.

The Best of Both Worlds: A Guided Approach

Rather than choosing between fully scripted or entirely spontaneous testimonials, the most effective approach is often a hybrid method:

  1. Provide Talking Points – Instead of a verbatim script, offer key points that guide the testimonial in the right direction while allowing natural expression.
  2. Pre-Interview Discussions – Before filming, discuss the main message with the participant so they feel prepared but not overly rehearsed.
  3. Multiple Takes – Allow multiple takes to capture the best version of the testimonial while keeping the delivery natural and engaging.
  4. Skilled Editing – In post-production, skilled editors can refine the footage to highlight the most compelling moments while maintaining authenticity.

How St Louis Video Can Help You Capture the Perfect Testimonial

At St Louis Video, we specialize in crafting compelling testimonial videos that align with your brand’s marketing goals. As a full-service professional commercial photography and video production company, we have the right equipment and creative expertise to ensure successful image acquisition.

Our services include:

  • Full-service studio and location video and photography – Whether in our fully equipped studio or at a client’s location, we provide high-quality production environments.
  • Editing and post-production – We fine-tune testimonials to enhance their authenticity while ensuring a professional final product.
  • Licensed drone pilots – We can incorporate aerial shots for dynamic testimonials.
  • Customizable productions – We tailor each project to fit diverse media requirements, repurposing photography and video branding for maximum traction.
  • Private studio lighting and set design – Our setup is perfect for small productions, allowing for well-lit, professional testimonial recordings.
  • Specialized drone operation, including indoor flights – We can create unique and engaging shots that elevate testimonial videos.

Since 1982, St Louis Video has worked with businesses, marketing firms, and creative agencies in the St. Louis area to produce high-quality marketing photography and video. Whether you prefer a scripted approach, an organic testimonial, or a mix of both, our experienced team will ensure your testimonial videos effectively engage and convert your audience.

Contact us today to bring your vision to life with professional testimonial video production.

314-913-5626
stlouisvideos@gmail.com

How to Edit B-Roll for a Smooth Interview Flow

Posted on by

0

Incorporating B-roll into interview footage is an essential skill for creating engaging and visually dynamic video content. When executed properly, B-roll enhances storytelling, maintains audience interest, and provides seamless transitions between key points in an interview. However, poorly edited B-roll can feel disjointed, distracting, or even reduce the impact of the message. Here’s a strategic approach to editing B-roll for a smooth interview flow.

Don’t overshadow the interview with excessive B-roll—let the words remain the focus.

1. Understand the Narrative

Before you begin editing, identify the key takeaways from the interview. Understanding the main message will help you choose B-roll that reinforces the story rather than just filling space. Ask yourself:

  • What is the core message of the interview?
  • Are there visual elements that complement the subject’s statements?
  • How can B-roll enhance the emotional impact of the interview?

2. Match B-Roll to Dialogue

For a seamless transition, your B-roll should directly relate to the spoken content. If an interviewee discusses a product, a process, or an event, your B-roll should visually represent that. Select footage that naturally connects to the speaker’s words, ensuring relevance and coherence.

For example:

  • If the interview is about company culture, include shots of employees collaborating.
  • If discussing a product launch, use footage of the product in action.
  • If talking about a significant achievement, show relevant milestone visuals.

3. Use Natural Cutaways to Enhance Engagement

Cutaways are essential for making interviews feel more natural and less like a static talking-head shot. Well-placed B-roll can:

  • Hide jump cuts when an interviewee stumbles or needs to be edited down.
  • Smooth transitions between different topics or segments.
  • Create a more immersive experience by visually supporting key points.

4. Timing and Pacing of B-Roll

A common mistake in editing is cutting to B-roll too soon or letting it linger too long. Here are key timing strategies:

  • Sync to key phrases: Introduce B-roll as the interviewee mentions relevant topics.
  • Avoid overuse: Don’t overshadow the interview with excessive B-roll—let the words remain the focus.
  • Match pacing: If the interview has an energetic tone, use quick-cut B-roll. For a more relaxed discussion, longer and smoother transitions work better.

5. Maintain Visual Consistency

To ensure a professional-looking final product, keep your B-roll stylistically consistent with the main interview footage. Consider:

  • Color grading: Ensure B-roll and interview footage have a uniform color scheme.
  • Lighting: Match lighting tones between B-roll and interview clips.
  • Framing and composition: Maintain a visual balance between interview shots and supplementary footage.

6. Leverage Motion to Maintain Engagement

To add cinematic quality, use subtle motion elements in B-roll, such as:

  • Slow-motion footage for dramatic emphasis.
  • Zoom-in or zoom-out effects to direct focus.
  • Panning shots to establish context.

Avoid abrupt or unnecessary movements that could be jarring to the viewer. Smooth motion transitions help maintain a cohesive visual narrative.

7. Use B-Roll to Bridge Gaps and Create Seamless Edits

There may be times when you need to edit out a portion of the interview. B-roll is the perfect tool to cover those cuts while keeping the audience engaged. If a response is cut for brevity or clarity, use relevant B-roll to fill the gap so the flow remains uninterrupted.

8. Consider Audio Overlays for Enhanced Storytelling

When using B-roll, natural sounds or soft background music can enhance engagement. If the B-roll features industry settings, adding ambient sounds can make the visuals feel more immersive. Avoid overpowering the dialogue—ensure the focus remains on the interviewee’s voice.

9. Test and Refine the Edit

After the first cut, review the edit multiple times. Ask for feedback from team members or clients to ensure the B-roll enhances the message rather than distracting from it. Make final adjustments to timing, color grading, and transitions before exporting the final version.

Why Choose St. Louis Video for Your Next Production?

At St. Louis Video, we understand the power of well-crafted visual storytelling. As a full-service professional commercial photography and video production company, we have the right equipment and an experienced creative crew to ensure successful image acquisition. Whether you need full-service studio or location video and photography, editing, post-production, or licensed drone pilots, we tailor each production to meet your specific media requirements.

One of our specialties is repurposing photography and video branding to maximize engagement across platforms. We’re well-versed in all file types, media styles, and accompanying software, ensuring seamless integration into your marketing strategy.

Our private studio lighting and visual setup is perfect for small productions and interview scenes, with enough space to incorporate props to round out your set. Whether you need a custom interview studio setup, sound and camera operators, or specialized equipment, we have everything required for a flawless production. Plus, our specialized drones can fly indoors, offering unique perspectives for your projects.

Since 1982, St. Louis Video has been a trusted partner for businesses, marketing firms, and creative agencies across St. Louis, delivering high-quality marketing photography and video content. Let us help you craft compelling visual narratives that elevate your brand and captivate your audience.

Ready to bring your vision to life? Contact St. Louis Video today!

314-913-5626
stlouisvideos@gmail.com

Why Your Team Needs Ongoing Training Videos: Boosting Productivity, Engagement, and Success

Posted on by

0

In today’s fast-paced business environment, the need for ongoing training is more important than ever. For organizations to remain competitive, it’s essential to ensure that employees have the necessary skills, knowledge, and understanding to succeed in their roles. Training videos are a powerful tool in achieving this, providing an engaging, scalable, and efficient way to train employees on an ongoing basis.

Ongoing training also allows employees to stay ahead of industry trends, sharpen their skills, and adapt to new technologies or workflows, all of which are critical for long-term success.

1. Enhancing Employee Engagement and Retention

Training videos help improve employee engagement by offering an interactive and visually stimulating experience. Rather than relying on traditional training methods such as printed manuals or in-person lectures, which can be monotonous, video-based training keeps employees’ attention with dynamic visuals, real-world examples, and relatable scenarios.

Employees are more likely to retain information when it is presented through a combination of visuals and narration. This makes training videos a perfect tool for conveying complex processes or product information in an easy-to-understand and memorable way. Additionally, they are an ideal solution for remote teams or employees with different learning styles, providing flexibility and accessibility for continuous learning.

2. Cost-Effective and Scalable

Developing in-person training sessions for large teams can be costly and time-consuming. Travel expenses, booking a trainer, and organizing the logistics can add up quickly. With training videos, companies can create a one-time investment in content that can be used repeatedly, eliminating the need for costly recurring sessions. Once created, training videos can be accessed anytime, from anywhere, reducing the costs associated with in-person events and allowing organizations to scale training across teams or even global locations.

3. Customizable for Specific Training Needs

Another significant advantage of using training videos is the ability to tailor them to meet specific business needs. Training videos can cover a wide range of topics, from company policies and software tutorials to product demonstrations and safety procedures. Whether you need an overview for new hires or specialized training for a particular department, video content can be customized to address unique challenges and learning goals.

Moreover, video training can be periodically updated to reflect new processes, policies, or products, ensuring that employees are always up to date. Unlike printed training materials that may quickly become outdated, video training allows companies to respond to changes swiftly and cost-effectively.

4. Tracking Progress and Measuring Effectiveness

With modern video platforms and learning management systems (LMS), tracking employee progress and measuring the effectiveness of training is easier than ever. You can monitor how much content employees have completed, how long they engaged with the video, and even assess their retention through integrated quizzes and surveys. This data-driven approach allows companies to continuously improve their training programs and ensure that employees are meeting the desired learning outcomes.

5. Promoting a Continuous Learning Culture

Training is not a one-time event; it should be an ongoing process. By implementing a system of regular training videos, companies can foster a culture of continuous learning. Employees will come to expect and look forward to regular updates, keeping them engaged and motivated to improve their skills. Ongoing training also allows employees to stay ahead of industry trends, sharpen their skills, and adapt to new technologies or workflows, all of which are critical for long-term success.

Why St. Louis Video is Your Perfect Partner for Ongoing Training Videos

At St. Louis Video, we understand the importance of high-quality, engaging training videos for corporate success. Our team has been creating impactful video and photography productions since 1982, providing businesses with the tools they need to effectively communicate with their teams.

As a full-service professional commercial photography and video production company, we offer the right equipment and creative expertise to help you achieve your training goals. Whether you’re looking for studio or location video production, our experienced team is well-equipped to capture your content exactly as you envision. Our private studio offers customized lighting and setups, ideal for creating professional, polished training videos, including small productions and interview setups.

Additionally, our expertise in repurposing photography and video branding ensures that your content will not only serve its training purpose but also boost your brand’s visibility and engagement. We are proficient in all file types, media styles, and accompanying software, ensuring compatibility with your internal systems and media platforms.

Our team can fly specialized drones indoors, offering unique and creative angles that enhance your videos. Whether you need sound and camera operators or customized sets for interviews, we can provide the complete production experience.

St. Louis Video’s long history of serving businesses, marketing firms, and agencies in the St. Louis area makes us a trusted partner for high-quality corporate video production. We are committed to delivering videos that are not only educational but also engaging and memorable, ensuring that your ongoing training programs are effective and impactful.

Let St. Louis Video help you enhance your training programs, streamline learning processes, and promote a culture of continuous development. Contact us today to discuss how we can assist with your next video production project!

314-913-5626
stlouisvideos@gmail.com

How to Choose the Right Interview Style Production for Your Audience

Posted on by

0

Choosing the right interview style for your video production is critical to ensuring that your message resonates with your audience. Whether you’re creating content for marketing, internal communication, or corporate storytelling, the style you select will shape how the viewer connects with the message. In this blog post, we will guide you through the key factors to consider when selecting an interview style that aligns with your audience’s expectations and the goals of your production.

Short, impactful interviews work best on social platforms, where viewers have shorter attention spans. For these, a walking interview or on-location shoot with quick edits and a more personal tone is ideal.

1. Understand the Purpose of Your Interview

The first step in selecting the right interview style is understanding the purpose of your video. Is the interview meant to inform, inspire, entertain, or showcase an authority figure? The tone of the interview should align with its purpose.

  • For Educational Content: A traditional sit-down interview works well for delivering clear, focused information from an expert. This style is perfect for professional settings where the goal is to present facts or share insights.
  • For Emotional Storytelling: If your goal is to create an emotional connection with the audience, consider a walking interview or an on-location shoot. These styles make the interview feel more personal and natural, allowing the audience to relate to the interviewee on a deeper level.
  • For Authority and Leadership: When the goal is to showcase a leader or expert, a sit-down interview with professional lighting and minimal distractions conveys authority and credibility. This approach helps maintain a focused, polished image that supports the expertise of the interviewee.

2. Match the Interview Style to Your Audience

Understanding your audience’s preferences and expectations is key when deciding on the interview style. A corporate board of directors may expect a formal approach, while potential customers on social media may respond better to a more relaxed and engaging format.

  • For Corporate Clients and Executives: A traditional sit-down interview in a controlled studio or professional setting ensures a polished look that appeals to a corporate audience. Clean, straightforward interviews help convey professionalism and reliability.
  • For Younger or More Casual Audiences: If your target audience is more casual or creative, an on-location interview or roundtable discussion may provide a more engaging and relatable atmosphere. For instance, interviewing a team in a creative office space or outdoor environment helps bring authenticity and personality to the forefront.

3. Consider the Tone and Atmosphere You Want to Create

The tone of the interview sets the mood for the entire production. Do you want a serious, formal conversation or a more relaxed, conversational tone? Different interview styles will achieve different atmospheres.

  • Formal and Authoritative: A traditional sit-down interview or green screen setup is ideal for when you need a formal, controlled environment that focuses the viewer’s attention on the subject’s expertise.
  • Casual and Engaging: If your goal is to create a relaxed and friendly atmosphere, walking interviews or on-location settings work well. These styles allow the interviewee to feel more at ease, which often results in a more natural and engaging conversation.
  • Dynamic and Collaborative: For content that involves multiple perspectives or collaboration, a roundtable interview can help showcase the diversity of ideas and create an atmosphere of teamwork. This style is effective for group discussions, brainstorming sessions, or when presenting multiple viewpoints.

4. Evaluate the Production Resources Available

The style you choose will often depend on the resources you have available, including time, equipment, and crew. Some styles require more preparation and equipment than others.

  • Sit-Down Interviews: These are typically the easiest to execute with minimal setup. A professional studio setup with controlled lighting and sound is ideal for this type of interview. This style is efficient and cost-effective for straightforward, high-quality results.
  • On-Location Interviews: Shooting on-location provides authenticity, but it requires more effort in terms of logistics. Factors such as travel, permits, and controlling natural light can add complexity to the shoot. However, the results are worth the extra effort when you need a visually compelling and immersive environment.
  • Walking or Multi-Camera Interviews: These styles require more crew and technical equipment. Walking interviews, for instance, require coordinating cameras and lighting while capturing the subject in motion. Multi-camera setups are ideal for dynamic shoots but demand additional resources for filming and editing.

5. What Are the Length and Format of the Interview?

The duration and format of your interview should also influence the style you choose. Shorter interviews may lend themselves better to a straightforward sit-down style, while longer interviews benefit from a more dynamic approach to maintain viewer engagement.

  • Short Interviews: For brief, to-the-point interviews, a single-camera setup with a clean background is effective. You can also utilize two-camera setups to add variety and keep the content visually interesting.
  • Long Interviews or Documentaries: For longer content, consider incorporating more dynamic shots, like two-camera setups, walking interviews, or on-location shoots. These styles help keep the audience engaged throughout the length of the interview.

6. How Will the Interview Be Used?

Where and how you intend to use the footage will impact the interview style you choose. Are you sharing this video on social media, using it for a corporate presentation, or embedding it on your website? Different platforms and contexts require different approaches.

  • Social Media: Short, impactful interviews work best on social platforms, where viewers have shorter attention spans. For these, a walking interview or on-location shoot with quick edits and a more personal tone is ideal.
  • Corporate Videos: For videos that will be used in presentations, on company websites, or in investor relations, a formal sit-down interview in a controlled environment offers clarity and professionalism.

7. What is Your Budget and Timeline?

Finally, your budget and timeline will play a crucial role in determining the style of the interview. More complex setups like multi-camera interviews, green screens, or on-location shoots will require a larger budget and longer production times.

  • Budget-Conscious Productions: For more affordable and time-efficient productions, a sit-down interview in a studio setting is the best option. It’s quick to set up, requires fewer crew members, and is easier to execute.
  • Higher Budget and Time Flexibility: If your project has a larger budget and flexible timeline, consider investing in dynamic walking interviews or on-location shoots for a visually rich experience that aligns with your goals.

Why St. Louis Video is Your Go-To Partner for Corporate Video Productions

At St. Louis Video, we bring decades of experience to every production, offering full-service professional commercial photography and video production services. Since 1982, we’ve worked with businesses, marketing firms, and agencies in the St. Louis area, providing high-quality videos that help our clients achieve their goals.

We offer a wide range of services, including full-service studio and location video and photography, editing, post-production, and licensed drone pilots. Our team is well-versed in all media types, file formats, and editing software, ensuring that your video content is perfectly tailored to your needs.

Our private studio is equipped with customizable lighting and setups, making it ideal for small productions and interview scenes. We can also incorporate props to enhance your set, and our specialized drones allow us to capture stunning aerial shots indoors for a truly unique production.

Whether you need a custom interview studio setup, sound and camera operators, or help with every part of your video production, St. Louis Video is here to ensure your project is a success. Let us help you elevate your video production and achieve the results you’re looking for.

314-913-5626
stlouisvideos@gmail.com

Short Video Ideas for Every Brand or Business

Posted on by

0

In today’s fast-paced digital landscape, short videos have emerged as a powerful tool for brands and businesses to communicate their message effectively. With platforms like Instagram, TikTok, and YouTube Shorts gaining immense popularity, businesses must adapt their marketing strategies to harness the potential of short-form video content. Here are some creative ideas for short videos that can elevate your brand’s presence and engage your audience.

Educational content not only engages viewers but also encourages them to return for more insights.

1. Behind-the-Scenes Sneak Peeks

Give your audience an exclusive look at what goes on behind the scenes. Whether it’s a glimpse of your production process, team brainstorming sessions, or event preparations, behind-the-scenes videos create a sense of transparency and connection with your brand. This type of content helps humanize your business and build trust with your audience.

2. Product Demonstrations

Short videos are ideal for showcasing your products in action. Create concise, engaging demonstrations that highlight the features and benefits of your offerings. Consider using a before-and-after format, testimonials, or even user-generated content to illustrate how your product solves a problem or enhances the customer’s life.

3. Customer Testimonials

Capture authentic customer experiences through short testimonial videos. These powerful endorsements can significantly influence potential buyers, as they provide social proof and build credibility. Encourage satisfied customers to share their stories, and consider incorporating compelling visuals or a brief Q&A format to make the content more engaging.

4. Quick Tips and Tricks

Position your brand as an industry expert by sharing valuable tips and tricks related to your niche. These can be quick how-to videos, hacks, or best practices that provide immediate value to your audience. Educational content not only engages viewers but also encourages them to return for more insights.

5. Event Highlights

If your business hosts or participates in events, create highlight reels showcasing the key moments. These videos can include guest speakers, product launches, or even fun activities that took place. Event highlights can generate excitement and serve as a promotional tool for future events.

6. Animated Explainers

For complex products or services, consider using animated explainer videos to simplify your message. Animation can effectively convey information in an engaging manner, making it easier for your audience to understand your offerings. Keep it short and focus on the main benefits to capture attention quickly.

7. Employee Spotlights

Highlighting your team members through short video profiles can foster a strong company culture and showcase the talent behind your brand. These videos can introduce team members, share their roles, and even include fun facts or personal stories. It helps potential clients connect with the people they will work with.

8. Challenges and Contests

Engage your audience by hosting video challenges or contests. Encourage customers to submit short videos using your product or showcasing their creativity related to your brand. Not only does this generate user-generated content, but it also builds a community around your brand.

9. Seasonal Promotions

Create short promotional videos around holidays or special occasions. Use festive themes and messaging to capture your audience’s attention and encourage them to take advantage of seasonal offers. This approach can enhance your brand’s visibility and drive sales during peak times.

10. Company Values and Mission

Share your company’s values, mission, and vision through impactful short videos. This content can resonate deeply with your audience, especially if they align with your brand’s ethos. Use compelling visuals and storytelling techniques to create an emotional connection.

Conclusion

Short videos present an incredible opportunity for brands to engage their audience and convey their message effectively. At St. Louis Video, we understand the importance of high-quality, customized video content that meets your specific needs. As a full-service professional commercial photography and video production company, we are equipped with the right tools and a creative crew to ensure successful image acquisition.

With over 40 years of experience, St. Louis Video specializes in full-service studio and location video and photography, editing, post-production, and licensed drone pilots. We can customize your productions to cater to diverse media requirements and excel at repurposing your photography and video branding for maximum traction.

Our private studio lighting and visual setup are perfect for small productions and interview scenes, allowing us to create tailored environments for your projects. We offer extensive support, from custom interview studio setups to providing sound and camera operators, ensuring every aspect of your production is handled with care.

Let us help you achieve the perfect video production, whether indoors or out. With St. Louis Video, you have a partner dedicated to bringing your vision to life, helping you engage your audience and elevate your brand presence.

314-913-5626
stlouisvideos@gmail.com

The Best Ways to Edit Your Marketing Video Interviews

Posted on by

0

Marketing video interviews are a powerful tool for businesses to build credibility, share success stories, and connect with their audience. Capturing the interview footage is just the first step; the real magic happens in the editing process. Editing not only ensures that your content is polished but also plays a crucial role in creating an engaging narrative that resonates with viewers. Here’s how you can effectively edit your marketing video interviews to maximize impact.

Text can be used to emphasize key points or highlight quotes from the interviewee. This ensures that even if viewers are watching without sound, they can still grasp the main message.

1. Start with a Clear Objective

Before diving into the editing process, it’s essential to understand the core objective of the interview video. Are you trying to convey customer satisfaction, highlight a new product, or showcase your company’s expertise? Having a clear focus will help guide the editing decisions, from the structure of the video to the choice of visuals and music.

Once the purpose is clear, it becomes easier to sift through interview footage and extract only the most relevant and compelling content.

2. Select the Best Clips

Interview footage can often be long and full of conversational filler. During the editing process, it’s important to identify and use only the most impactful and concise responses. Look for clips where the interviewee speaks clearly, with passion and authority. These clips should align with your marketing message.

Make sure to:

  • Remove any hesitations, “ums” and “ahs.”
  • Trim long-winded answers to stay focused on the core message.
  • Combine answers when necessary for clarity and conciseness.

A streamlined interview keeps viewers engaged and ensures that the message comes across without unnecessary distractions.

3. Add B-Roll for Visual Variety

While the interviewee’s talking head is important, too much of it can become visually monotonous. This is where B-roll footage comes in. B-roll provides visual context and breaks up the interview, making the video more dynamic.

For example, if the interview is about a product, include B-roll footage of the product being used. If the focus is on customer service, show your team in action, helping customers. B-roll not only reinforces the interviewee’s words but also keeps the audience visually engaged.

4. Incorporate Graphics and Text

Incorporating text overlays and motion graphics can be highly effective in enhancing marketing video interviews. Text can be used to emphasize key points or highlight quotes from the interviewee. This ensures that even if viewers are watching without sound, they can still grasp the main message.

Additionally, adding your company’s branding, logos, or call-to-action graphics can help make the video feel more polished and professional. Subtle yet effective motion graphics can also increase production value and ensure your brand is remembered.

5. Optimize for the Platform

Consider where your video will be published—whether it’s your website, YouTube, social media, or a landing page. Each platform has unique requirements. For example:

  • Social Media: Keep your videos short and to the point (1-2 minutes), and consider adding captions, as many viewers watch without sound.
  • Website: You may have more flexibility with length, so include a more detailed narrative.
  • YouTube: Focus on optimizing the title, description, and tags for SEO, while keeping the video engaging from the first few seconds to retain audience interest.

Tailoring your video’s format to the platform will ensure it’s effective wherever it’s shared.

6. Balance Music and Sound Effects

Background music can greatly enhance the tone of your video interview, but it’s crucial to strike the right balance. Music should complement the interview and not overpower the dialogue. Keep the volume low and choose tracks that align with the tone of the interview. If you are showcasing an inspirational story, uplifting music works well. For corporate updates, a more subdued, professional tone may be appropriate.

Sound effects can also be used sparingly to emphasize transitions or specific visuals, but they should never detract from the spoken content.

7. End with a Strong Call to Action

After viewers watch your marketing video interview, guide them on what to do next. Whether it’s visiting your website, contacting your team, or signing up for a newsletter, include a clear call to action at the end. This could be a combination of text, visuals, or even the interviewee themselves encouraging viewers to take the next step. A strong, actionable close reinforces the purpose of the video and helps convert viewers into leads.

8. Polish with Color Grading and Sound Editing

No matter how well-shot your interview is, editing is key to achieving a professional look. Color grading ensures that your video has a consistent and appealing look across all shots, whether they were taken in different lighting conditions or at various times. Meanwhile, sound editing ensures the audio is crisp, balanced, and free of distractions like background noise or hums.

Professional post-production teams, like those at St Louis Video, know how to fine-tune these elements to elevate the overall quality of your production.

Conclusion: St Louis Video – Your Partner for Professional Video Editing and Production

At St Louis Video, we understand that great video production is not just about recording; it’s about crafting a story that resonates with your audience. As a full-service professional commercial photography and video production company, we offer the right combination of equipment and creative expertise for successful image acquisition. Whether it’s through our studio or on-location, we provide full-service video and photography production, editing, and post-production services, as well as licensed drone pilots.

Our specialty lies in repurposing your photography and video branding to gain more traction in the marketplace. We’re well-versed in all media file types, styles, and the accompanying software. Our private studio lighting and visual setup is perfect for small productions and interview scenes, offering a versatile space that can be tailored to your production needs.

With over four decades of experience, we’ve worked with businesses, marketing firms, and agencies across St. Louis, delivering custom productions for various media requirements. From private interview studio setups to sound and camera operators, we’ve got everything you need to make your next video production flawless. We even fly specialized drones indoors!

When you partner with St Louis Video, you’re not just getting a production team—you’re getting a creative ally that’s committed to your success since 1982.

Ready to bring your next marketing video to life? Contact us today to get started!

What Are the Different Types of Videos You Can Create for Your Small Business?

Posted on by

0

In today’s digital landscape, video content is not just a luxury; it’s a necessity. Businesses of all sizes, particularly small businesses, can harness the power of video to engage their audience, promote their brand, and drive sales. But with so many types of videos to choose from, how do you decide which one is right for your business? Let’s explore the various types of videos you can create to elevate your small business.

Educational or training videos are used to inform or train your audience, whether they are customers or employees. These videos can be a valuable resource for onboarding new employees, offering product training, or providing expert insights on industry topics.

1. Promotional Videos

Promotional videos are designed to showcase your products, services, or brand in a compelling way. These videos are often used in marketing campaigns, on social media, or on your website’s homepage. The goal is to create a strong first impression and entice potential customers to learn more about what you offer.

Key Elements:

  • High-quality visuals
  • A strong call to action
  • Engaging music and voiceover

2. Explainer Videos

Explainer videos break down complex concepts, products, or services in an easy-to-understand format. Typically animated or featuring a spokesperson, these videos are perfect for introducing a new product or explaining how your service works.

Key Elements:

  • Simple and clear messaging
  • Visual aids like graphics or animations
  • A focus on the problem and solution

3. Testimonial Videos

Testimonial videos feature your customers sharing their positive experiences with your brand. These videos are incredibly powerful because they build trust and credibility, showing potential customers that your business delivers on its promises.

Key Elements:

  • Genuine customer stories
  • Professional lighting and sound
  • Subtle branding

4. Corporate Videos

Corporate videos provide an overview of your company’s culture, values, and mission. These videos are ideal for recruitment, investor relations, or company introductions. A well-crafted corporate video can help humanize your brand and foster a deeper connection with your audience.

Key Elements:

  • Behind-the-scenes footage
  • Employee interviews
  • A focus on company values

5. Product Demos

Product demo videos are all about showing your product in action. These videos can be live-action or animated and should highlight the key features and benefits of your product. Product demos are particularly effective for tech companies or businesses with a complex product offering.

Key Elements:

  • Clear, concise demonstration
  • Focus on key features and benefits
  • High-quality close-up shots

6. Event Coverage

If your business hosts events, such as conferences, trade shows, or product launches, capturing these events on video is a great way to extend their reach. Event coverage videos can be used for future marketing campaigns, social media content, or internal communications.

Key Elements:

  • Professional filming and editing
  • Highlights of key moments
  • Interviews with attendees or speakers

7. Educational/Training Videos

Educational or training videos are used to inform or train your audience, whether they are customers or employees. These videos can be a valuable resource for onboarding new employees, offering product training, or providing expert insights on industry topics.

Key Elements:

  • Clear instructional content
  • Visual aids and demonstrations
  • Professional narration or on-screen text

8. Social Media Videos

Social media videos are typically short, attention-grabbing pieces designed for platforms like Instagram, Facebook, or TikTok. These videos should be visually appealing and to the point, capturing the viewer’s attention within the first few seconds.

Key Elements:

  • Vertical format for mobile viewing
  • Quick, engaging content
  • Strong visual branding

9. Drone Footage

Drone videos offer a unique perspective, particularly for businesses in real estate, construction, or outdoor events. Drones can capture stunning aerial shots, providing a bird’s-eye view that adds a dynamic element to your videos.

Key Elements:

  • High-resolution drone cameras
  • Smooth, stable footage
  • Aerial perspectives of key locations or events

10. Interview Videos

Interview videos are a great way to feature thought leaders, experts, or employees discussing relevant topics. These videos can be used for content marketing, internal communications, or building thought leadership.

Key Elements:

  • Professional lighting and sound
  • Engaging questions and answers
  • A focus on the interviewee’s expertise

11. Webinars

Webinars are live or pre-recorded sessions where you share insights, conduct training, or present new products. They’re an excellent tool for B2B businesses or educational institutions looking to engage with their audience in a more interactive format.

Key Elements:

  • Interactive features like Q&A sessions
  • High-quality video and audio
  • Valuable, informative content

Why Choose St Louis Video?

At St Louis Video, we understand the importance of creating high-quality videos that resonate with your audience and achieve your business goals. With over four decades of experience in the industry, we’ve worked with countless businesses, marketing firms, and agencies in the St. Louis area, delivering exceptional results every time.

Our full-service approach covers everything from studio and location video production to editing, post-production, and licensed drone operations. Whether you need a simple interview setup or a comprehensive media campaign, our creative crew and state-of-the-art equipment are at your service. We specialize in repurposing your photography and video branding to maximize its impact across multiple platforms.

Our private studio is equipped with everything you need for a successful production, including specialized lighting and visual setups perfect for small productions and interview scenes. Plus, with our ability to fly drones indoors, we can capture unique footage that sets your business apart.

When you partner with St Louis Video, you’re choosing a team dedicated to making your vision a reality. From pre-production planning to final edits, we’re here to ensure your next video production is flawless.

Ready to elevate your business with professional video content? Contact St Louis Video today and let’s create something extraordinary.

314-913-5626
stlouisvideos@gmail.com